Case study

A Facebook Ads social campaign that drives intrigue

Challenge

How do you create a buzz around an award-worthy film when it’s positioned in an incredibly crowded and competitive award season, and all of the chatter is about the competition? How do you maximise the paid media budget to decrease CPAs and increase video views, view rates and clicks to purchase tickets.

Response

How do you create a buzz around an award-worthy film when it’s positioned in an incredibly crowded and competitive award season, and all of the chatter is about the competition? How do you maximise the paid media budget to decrease CPAs and increase video views, view rates and clicks to purchase tickets.

Results

40m

Audience Reach

5m

Video views

7.5k

Facebook Engagements

800%

Efficiency in paid media spend

Custom work

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