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Case study
A Facebook Ads social campaign that drives intrigue
Challenge
How do you create a buzz around an award-worthy film when it’s positioned in an incredibly crowded and competitive award season, and all of the chatter is about the competition? How do you maximise the paid media budget to decrease CPAs and increase video views, view rates and clicks to purchase tickets.
Response
How do you create a buzz around an award-worthy film when it’s positioned in an incredibly crowded and competitive award season, and all of the chatter is about the competition? How do you maximise the paid media budget to decrease CPAs and increase video views, view rates and clicks to purchase tickets.
Results
40m
Audience Reach
5m
Video views
7.5k
Facebook Engagements
800%
Efficiency in paid media spend
Custom work